{
  "version": "07OCT-DESTINATION-CLUSTER-0001",
  "title": "GOLF + BEACH CLUB + SPA/ONSEN + R&R",
  "proposition": "Four connected assets, one destination ecosystem.",
  "customer_journey": [
    "VISIT",
    "STAY",
    "RETURN",
    "BELONG",
    "FOR SOME, BUY A HOME"
  ],
  "emotional_journey": [
    "I love coming here.",
    "I feel better here.",
    "I could live here."
  ],
  "assets": [
    {
      "name": "Golf",
      "role": "Existing destination anchor",
      "links": [
        "repeat visitation",
        "events",
        "residences",
        "sport",
        "wellness"
      ],
      "sources": [
        "Milford_Golf_Vision_and_ResortCo_Strategy_06Oct2026.pdf"
      ]
    },
    {
      "name": "Beach Club",
      "role": "Social, food, beach, weddings and visitor pull",
      "links": [
        "rooms",
        "events",
        "residential leads",
        "repeat locals"
      ],
      "sources": [
        "Milford_Beach_Club_Phased_Economics_and_Service_Model_06Oct2026.docx",
        "Milford_Beach_Club_Operating_Plan_EXTERNAL.docx"
      ]
    },
    {
      "name": "Spa / Onsen",
      "role": "Wellness, longevity, hydrotherapy and joyful living",
      "links": [
        "hotel",
        "residents",
        "R&R",
        "sports recovery"
      ],
      "sources": [
        "Milford_Spa_Onsen_Before_After_AskNige_Refresh_07Oct2026.pptx"
      ]
    },
    {
      "name": "R&R",
      "role": "Recovery, rehabilitation and sports R&R",
      "links": [
        "44-room proof base",
        "clinical partners",
        "Spa/Onsen",
        "longer stays"
      ],
      "sources": [
        "Milford_Tower_RR_Floors_2_3_Operating_Plan_DRAFT_WIP_WITH_PICTURES.docx",
        "Milford_Global_RR_Strategy_27Sep2026_EVIDENCE_RESTORED_WORKING.docx"
      ]
    }
  ],
  "rule": "This is an audience-facing integrated story. Detailed economics and operating assumptions remain in their governed source papers/models."
}